Degree programme in English language
With our Bachelor's degree programme in Sales and Marketing, taught in English, we offer the opportunity to acquire a Bachelor of Arts degree in 6 semesters as part of an innovative study program that meets the most current requirements of the business world with a highly competitive specialization in sales and marketing and provides students with an international path.
With high practical components, hybrid teaching/learning scenarios and work in small groups - in line with the Problem Based Learning approach - the Degree programme imparts a market-oriented understanding that translates into customer- and competition-oriented action. Our graduates are able to identify the underlying sales and marketing problems and apply the right tools to formulate sales and marketing strategies. Combined with the experience gained during the mandatory semester abroad and the focus on teaching business-fluent English skills, our graduates hold the ticket to a promising international career after successfully completing the Sales and Marketing studies.
