The Competence Centre: Women and Cars is an interdisciplinary research group that investigates the wishes and needs of female drivers from the perspective of the fields of Marketing / Market Research, Design, Applied Social Sciences, Manufacturing and Design Engineering.
In addition to the "Men's Car" and "Women's Index" studies, which provide representative data on the product and communication wishes of female customers in the automotive industry, handbag hooks and nets were implemented as design engineering solutions at the Faculty of Mechanical Engineering, for example.