Finding and retaining qualified employees is proving to be a major problem for many companies and public employers. Only a few interested candidates respond to a job advertisement, and then often the wrong ones. Small and medium-sized companies in particular are hardly able to approach suitable candidates nationwide. The internet provides new recruitment channels that are often underutilized. In this course, we introduce new and unconventional forms of recruiting. You will learn which forms of application today's Generation Z prefers and how the company can adapt to this. Once the employment contract has been signed, it is important to retain the new employees. We therefore also present successful strategies for onboarding and induction. Based on the experiences of other organizations, you will learn where your company may still have some catching up to do. Finally, important future trends in recruiting will be presented. Among other things, we will examine the opportunities offered by artificial intelligence in the future.
