The digitization of business life is no longer a phenomenon; it is well-known and ubiquitous. Almost no area of business life is exempt from this development. Marketing campaigns are becoming measurable through social media elements and with the help of search engine advertising and can be targeted precisely. All corporate communications are being carried out digitally, and the legal regulations that apply in this environment are coming more and more into focus for companies.

The certificate course provides you with a sound basic knowledge of how to use the Internet, social media and online marketing in a legally secure and successful manner for yourself and your company. You will also develop an awareness of how to recognize and master legally explosive situations in online marketing.
Upon successful completion of the course, you will be able to:

• Use content on the Internet and social media in a legally compliant manner.
• Conduct permissible direct marketing measures and e-mail advertising.
• Compile the necessary legal texts for an Internet offering.
• Safely carry out art-buying, i.e. the procurement of content for the company's media.

• You will develop an understanding of how to design digital offerings in a legally compliant manner.
• In the future, you will recognize at what moment a legally explosive situation exists and how to act in an economically sensible way.
• You will be able to plan the company website and online marketing in a legally secure manner and present the company securely on the Internet and in social media.

IT and marketing managers from all industries, managing directors and owners of small and medium-sized companies, e-commerce managers, compliance officers and all persons working in sales and distribution

The interactive seminar-style course offers the opportunity to address individual questions and problems of the participants. A wide range of media and intensive support via an online learning platform during the self-study and examination phases help to ensure successful learning.

The curriculum and further information can be found in the download area.

• Dates: Two attendance days on request at weiterbildung(at)hsnr.de
• Registration deadline: --
• Number of participants: approx. 12 persons
• Location: Krefeld South Campus

• Participation fee: 549 € | meals included
• Participation requirements: University degree with at least one year of professional experience or other professional degree with at least three years of professional experience
• Extent (workload): 25 h, thereof 16 h attendance, 1 ECTS
• Degree: University certificate / certificate of attendance

Three questions for your lecturer, attorney Steffen Wilde:

Why is continuing education in online law currently of interest to many professionals?
Today, the success of a company often depends on the attractive, changeable and imaginative design of the social media offers and the connected websites and stores of the respective companies. This development makes it imperative that employees entrusted with the corresponding presentation of companies in social media and other Internet offerings are familiar with the relevant legal framework.

What are you particularly looking forward to with this university certificate course?
We advise numerous companies on IT law issues on a daily basis. Particularly in the area of social media offerings and Internet presences, there are often lively discussions about design ideas that arise from technical innovations and the imagination of employees. I am looking forward to two days of events where we can discuss the legal evaluation of design and presentation ideas from different companies and hopefully also different industries and work out solutions together.

And what can the participants look forward to?
The aim of the certificate course is to present the basic structures of the legal foundations that apply in the areas of social media, Internet platforms and e-mail marketing in a simple and understandable way, thus providing participants with a basic set of tools for their professional practice. The legal foundation courses are developed using examples from practical application and, in particular, from the participants' everyday work. This usually rather unfamiliar view of the participants' own daily activities is the reason for the suspense of the event.