Whether a start-up or a long-established company - a presence in social networks is essential for every company today. Social media platforms such as Facebook, Twitter, YouTube & Co. are used to market the products or services. At the same time, social networks are changing internal corporate communications. And customer dialog and customer loyalty are also subject to the influence through social networks.
In this certificate course, you will learn how to systematically develop a social media strategy and evaluate your social media activities. The concepts and models from current research presented for this purpose are supplemented by numerous case studies and the opportunity to work on questions from your own company under professional supervision.

With successful degree of the course you will be able to:

• Assess the importance of social media for corporate communications and your product or service marketing.
• Recognize and evaluate potentials for the use of social media in your own company.
• To conceptualize a strategic positioning in the social web in a cross-media, target group and media-oriented manner.
• To systematically approach the implementation of social media management.
• Build and interpret social media metrics (buzz, engagement, sentiment).
• Create professional social media reporting and draw logical conclusions from it.

• Practical transfer of the methods learned: Individual issues are addressed during the course.
• Use of social media for the benefit of the company's success.
• Neutral qualification at the highest level.

Specialists and executives from the fields of strategic management, marketing and sales, corporate communications, press and public relations, product and brand management

The course, which is held in an interactive seminar format, offers the opportunity to address individual questions and problems of the participants. Through case studies and group work, what is learned is immediately linked to practical knowledge. The learning success is supported by an online learning platform.

The curriculum and further information can be found in the flyer and in the download area.

• Dates: Three attendance days on request at weiterbildung@hsnr.de
• Registration deadline: --
• Number of participants: approx. 12 persons
• Location: Krefeld South Campus

• Participation fee: 890 € | Alumni (5% discount) 845 € | incl. catering
• Participation requirements: University degree with at least one year of professional experience or other professional degree with at least three years of professional experience.
• Extent (workload): 50 h, thereof 24 h attendance, 2 ECTS
• Degree: University certificate / certificate of attendance

Three questions for your lecturer, Prof. Dr. Jürgen Karla:

Why is continuing education in "social media" currently of interest to many professionals?
More than one billion people use social media such as Facebook, Twitter, YouTube, Snapchat, etc. These services are also used to communicate with and about companies and have a significant influence on the marketing mix of advertising companies. Companies therefore face the challenge of implementing presences on the social web effectively and efficiently. The development of systematic implementation concepts for the social media sector is becoming an urgent issue for companies, which concerns the use of suitable tools and media as well as the planning and structuring of activities, for example within the framework of editorial plans.

What are you particularly looking forward to in this university certificate course?
I'm looking forward to the exchange with the participants and their questions.

And what can the participants look forward to?
Many insights into the world of social media and an intensive exchange with the lecturer and the other participants.