Participants in this course learn concepts and methods for the task- and user-centered design of innovative digital products and services. After successfully completing the degree, participants will have the following skills:

• They can analyze users and their needs by selecting and applying techniques from the fields of business analysis, requirements engineering or UX design to describe and understand the problem space from the user's perspective.
• They can analyze processes by selecting and applying techniques from the fields of business process modeling and requirements engineering to describe and understand the problem space from the task perspective.
• They can generate and design solution ideas by selecting and applying creativity techniques and techniques from UX design to design a concrete solution idea
• They can validate solution ideas by selecting and applying techniques from the areas of lean startup and usability evaluation in order to assess a solution idea with regard to its effectiveness and usability.

• You will gain knowledge and skills with regard to modern recruiting tools.
• We present innovative forms of employee recruitment.
• The content taught is scientifically sound and can be put directly into practical application.
• You will receive comprehensive training material including all the presentation slides shown.
• You will exchange experiences with the other training participants and benefit from best practice examples from other companies.
• The small training group means that your recruitment problems can be addressed individually.

This course is aimed at professionals from all sectors...

• ...who design and develop digital solutions or implement IT projects in their working environment.
• ...who would like to update their knowledge in these areas and expand it at a scientific level.

...z. e.g. IT project staff (implementation or special functions), (prospective) IT project managers, product and process managers with interfaces to IT.

• Teaching education and impulse lectures and group exercises
• Provision of teaching materials and exercises via an online learning platform