The core of the idea: to realize the used look through digital printing instead of chemical or mechanical treatment. The idea is not only to rethink on a technological level, but also on a design level. Thus, the aim is not to produce a perfect imitation of conventional denim, but rather to discuss the visual details that shape and make up the jeans character and to interpret and use them in a new way. Thematically, the collection explores the Norwegian philosophy of Friluftsliv, a model of a nature-based way of life, and is embodied in five outfits, each themed around an ecosystem. Silhouettes with workwear character as well as multifunctional details characterize the cut design. The prints are dedicated to the textures and structures that can be found in the respective ecosystems.

Material:

- 100% Cotton Twill (white)
- Outdoor ropes

Technology:

Digital Pigment Printing

Special quality:

Alternative to conventional denim, characterized by an immense reduction in water, chemical, and energy consumption.

Contact:

E-Mail: Franziska.jauch(at)web.de
Instagram: franziska_jch